Youth Independent Party yipkids.com
Youth Independent Party (YIP) is an eco-conscious kids’ apparel brand, launched in the summer of 2016. Spirited was tasked with all facets of the launch, including messaging, design, and development.
Providing full service to YIP let us take ownership, creating consistency across all media and deliverables.
A simple and fun logo represents the optimism of the brand, and features a custom font designed from scratch.
The Shopify theme is from scratch too, and fully responsive.
A clean, organized, and impactful shopping experience keeps browsing easy and results in higher conversions. Big, bold product shots make the product tangible and elevate the brand.
A templated email program makes creating new emails simple and quick, keeping YIP top of mind with their fans.
YIP continues to grow and gain traction, and Spirited continues to provide the strategy and execution, keeping monthly numbers on the uptick.
Credits
-
Matt Leaver
Creative Direction, Identity Design,
UI Design, Studio Photography -
Jamie Campbell
Website Development
-
Rachel Maniago
Copywriting and PR
-
Rachel Thurston
Lifestyle Photography
-
Sunshine Madsen
Wardrobe Stylist
Credits
-
Matt Leaver
Creative Direction, Identity Design,
UI Design, Studio Photography -
Jamie Campbell
Website Development
-
Rachel Maniago
Copywriting and PR
-
Rachel Thurston
Lifestyle Photography
-
Sunshine Madsen
Wardrobe Stylist